Pakistan’s largest media group, production house become partners

KARACHI: Following worldwide tendencies Pakistan’s industry has also come of age. High profile media mergers although commonplace abroad have been seldom heard of in Pakistan in which massive media houses have historically been conservative and are privately held agencies and conglomerates.
In what may additionally effortlessly be termed as the most important such merger ever within the speedy developing entertainment and media industry in Pakistan, Geo’s amusement TV channels, A & B Productions, GEO Films and Fire Records have all mixed under Geo Entertainment Media Holdings — as a result growing a media amusement electricity house.
A and B Productions is Pakistan’s biggest production residence, generating and claiming greater internet scores and GRPs than any manufacturing house inside the united states of america. A and B Productions, now Geo A & B Productions will keep to supply content material to all broadcasters and assist entertain hundreds of thousands of Pakistanis across the world.
Geo Films is Pakistan’s most outstanding movies production and distribution unit having to its credit score release of record breaking films like Khuda Kay Lieye and Bol and could preserve to distribute and make indigenous films promoting the revival of cinema in Pakistan. Fire Records is the country’s leading report label with rights to pinnacle Pakistani musicians and artists.
Asif Raza Mir is the MD of Geo Entertainment channels and additionally the Chief Operating Officer of Geo Holdings. Asif Raza Mir brings decades of media related talent sets inclusive of fields of appearing arts, advertising and manufacturing. Co-founding father of A and B Productions, Asif converted
the media production enterprise by means of introducing professionalism and way of life reworking values that caused the industry’s first software-based totally manufacturing management and price efficiency inside the discipline of enjoyment manufacturing.
Babar Javed is the Managing Director of Geo A and B Productions, and is likewise the Chief Creative Officer of Geo Holdings. Babar is one of the maximum renowned directors of Pakistani drama

industry, credited with a number of the maximum a hit serials in the past six years. Having studied drama and manufacturing in India, Babar started out his career with a leading nearby manufacturing residence and then started out A and B with Asif Raza Mir bringing the artwork and science of tale telling to new degrees.
Shadab Tayyeb is the Business Unit Head of Geo Entertainment TV channels and Mir Ibrahim Rahman will maintain being CEO of Geo community, its news units in addition to Geo Entertainment Media Holdings.Most media analysts, production homes and artists have given a nice response to the news hoping it’s going to growth professionalism and boom to Pakistani media amusement industry.

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