Online Casino Enables You to Play Live Games From Your Desktop

Before the introduction of live dealer games at online casinos, the outcomes of all games are generated with software algorithm, better known as random number generator. The feelings of playing at these online games do not have equal excitement than when playing at land-based casinos. People still like to travel to the land-based casinos if they want to play with the feel of live games. Online casino providers are seeing the opportunities of expanding their business scope if they can bring the same casino gaming experience to the internet and let people enter the casino from their desktop. Hence, playing with a real dealer at online casino is the trend of today & the future in the casino gaming industry. The live games are interactive in real time between casinos and the players through webcam video streaming.

As the live dealer games are still in the growing phase, not all casinos are offered with these features. Although not all online casinos offer live games, most of them are stepping up and becoming live online casinos to maintain their competitiveness in the gambling industry. The common four traditional table games: Blackjack, Roulette, Baccarat and Sic Bo have been widely integrated with live dealer features in most online casinos that offer their players to play with a real dealer through webcam streaming. If you are online casino players who like to experience real-time games, look for an online casino that offers web streaming features.


How to Get an Accurate Picture of Your Product Category

Do you really sure that you already know about your product category? If you are going to create a market share strategy you really need to have an accurate knowledge about where your product fit in your market. Product category is the general grouping of competitive products to which your product belongs. Having an accurate picture about your product category is vital since you will not be able to develop a strategy to build on and increase your existing market share. Take the tea business as an example, if you sell specialty teas, then you need to know whether you are competing with mass-market or not. You also need to decide whether or not you are going to count their sales in your market calculations and whether you need to win sales from them.

Then how to know exactly where your product fit in the market? The answer of this question lies in your customer. Your customer is a valuable resource that will give you the information that you need. Their perception of your product will help you to get a better picture in where your product fit in the market. You need to know how customer sees the category. So watch your customers or ask them to find out what their purchase options are. Learn to understand on how they view their choices then include your own choice that look similar with your customer definition of the market. 

Let us take the tea business as the example again. Are the customers choosing among all tea options, or just some of them? If you sell a specialty tea, then you will find out that most of the customers will drink the mass-market brand too which is cheaper than specialty tea. That is why as a wholesaler you will also need to fight the mass-market brands for some share in the market and also need to use total market sale as your base, not just specialty sales.

On the other hand, when you compete against other specialty teas, you will face them more closely and you will find the need to track this smaller market share number also and set a secondary objective for it. As a result you will set your marketing plan similar to this:

1. Increase the income from the total market sale from 13.5 percent to 15 percent
2. Protect your market share in specialty tea market by stay at 54 percent or more
3. Stressing even more that your tea is more special than the other to avoid direct competition with much larger marketers

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