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Can Quadratus Lumborum Be a Lateral-Flexor of Lumbar Spine?

Anatomically, quadratus lumborum originates from iliac crest and inserted into the transverse processes of lumbar vertebrae and twelfth rib. From the point of biomechanics, it has been presented as side-flexor (lateral flexor) of spine. In this article, we shall analyze the possibilities of lateral flexion of lumbar spine taking their facet orientation seriously into account. There has been a wide range of studies related to the plane of orientation of lumbar facets. But when compared to facets of thoracic spine, lumbar facets are more saggitally oriented. This sagittal plane orientation makes the lumbar spine more specialized for flexion and extension. (It should be noted at this point that the coronal plane orientation of facets of thoracic spine makes them more specialized for lateral flexion and transverse plane rotation as well).

If the entire vertebral column is personified as a plant,  lumbarest  then its root is sacrum which is deeply rooted between two innominate bones. The whole world of biomechanics will agree that the sacrum (root of spine) is sacrificed for its stability not for mobility. Thus, any vigorous movement of trunk should not disturb the root of spine, so the saggital plane orientation of lumbar facets can effectively prevent root disturbing forces as they can act as a barrier for lateral flexion and transverse plane rotations of lumbar spine.

Hypothetically, we consider two factors that are responsible for lateral stability of lumbar spine or lumbar lateral stability index;

1. Facet joint space (distance between articulating facets)
2. Facet height/ transverse length of lumbar vertebral body ratio (Lumbar Lateral stability index?)

We shall understand the concept of lumbar lateral stability index through a simple geometrical method.

Draw a line whose length is 6 cm. Let the terminal points of this line be A and G. Plot 5 points on the line AG at 1 cm interval and name them as B, C, D, E and F, from point A towards point G. Draw a line running downwards from point B to about 1 cm and let this 1 cm line be perpendicular to the line AG. Let the tip of this 1 cm line be H. Draw another 1 cm line (IJ) parallel to line GH ensuring 0.3 cm interval between them.

Regard;

1. Line AG as transverse length of body of a lumbar vertebra (say, L-3)
2. Line GH as the height of right inferior facet of a lumbar vertebra (say, L-3)
3. Line IJ as the height of right superior facet of a lumbar vertebra located below (say, L-4)
4. 0.3 cm interval between line GH and IJ as facet joint space
5. Parallel arrangement of GH and IJ as saggital plane orientation of lumbar facets.
5. Point A as left lateral edge of L-3 and point G as right lateral edge of L-4.
6. This entire arrangement as the posterior view of L-3 and L-4.

Now, take let us draw arcs from various points on the line AG to see whether point H collides on the line IJ. This arc study is to identify the scopes and magnitude of lateral flexion of lumbar spine. In this example, we shall study the possibilities and the extent of left lateral flexion of L-3 on L-4. For example, after selecting a point (say, F), keep the compass on point F and align the pencil to be on point H, and then draw an arc superiorly. An arc drawn from point F like this will intersect the line IJ. That point of intersection can be called as “Limiting point” which is the point that restricts lateral flexion. Likewise, try on all points from G to A. You will find the arcs drawn from D, C, B and A are not intersecting, so no limiting points. (Arc drawn from D will go very close (tangential?) to IJ but no intersection on IJ takes place. You also can find the arc drawn from a point between D and E does not intersect IJ. Even the arc drawn from point E intersects IJ on a point close to I). According to this example, the distance between point G and D is 3 cm.

Hypothetically, we shall also consider Lumbar lateral stability index = Facet height / Transverse length of lumbar vertebral body. If lumbar lateral stability index equals 1 or greater than 1, then lateral flexion of lumbar spine is very much restricted. If lumbar lateral stability index is less than 1, then lateral flexion of lumbar spine is unrestricted. Not only that, if lumbar lateral stability index is much less than 1, then the lumbar spinal column must require very strong collateral musculo-ligamentous support to prevent lateral-ward dislocations.

Example: 1

If the transverse length of lumbar vertebral body (in this experiment, FG) is equal to the height of the facet (GH), then;

Lumbar lateral stability index = Facet height/ Transverse length of lumbar verterbral body

= 1 cm / 1 cm

= 1

Example: 2

If the transverse length of lumbar vertebral body (in this experiment, DG) is greater than the height of the facet (GH), then;

Lumbar lateral stability index = Facet height/ Transverse length of lumbar verterbral body

= 1 cm / 3 cm

= 0.33

Obviously, if the transverse length of all lumbar vertebral body is greater than the height of the facets; then lateral flexion of lumbar spine is also feasible. But we have taken the facet joint space comfortably as 0.3 cm but in reality facet joint space plays crucial role in deciding lumbar lateral stability index. Smaller the facet joint space (distance between GH and IJ), greater will be the lumbar lateral stability index.

In case, if the lumbar facet joint space in vivo is too narrow, then the role of quadratus lumborum is questionable. I mean, quadratus lumborum may have a very limited function as side-flexor of lumbar spine.

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Solid Advice For Anyone Looking To Make Better Coffee

 

Coffee is undoubtedly one of the world’s best-loved beverages and something that can be the subject of serious debate and disagreement. In order to determine what constitutes your perfect cup of coffee, a bit of knowledge and education is key. Apply the tips and information contained below, and you will have what it takes to become a coffee aficionado.

If you tend to drink a lot of coffee, you should invest in a quality coffee machine and make your own coffee at home. Go to a coffee shop only occasionally, for instance on weekends or when you go out with some friends. This should help you save a lot.

If you want fancy latte decorations without a fancy latte price, you can try making your own. There are various guides online that can get you started. With some practice, you can make latte art as good as any barista using milk and melted chocolate. You will not only save money by creating beautiful latte designs, but you’ll impress your guests too.

You do not need to tip the barista at a coffee shop the same percentage as you do a waitress or a hairdresser. Your hairdresser has to understand precisely what you want and then do it, and a waitress has multiple tables to keep up with exactly everyone’s order. Your barista mixes up one cup at a time, so do not feel guilty for tipping him or her less. Still, do throw a few coins in the tip jar frequently.

A great tip to remember if you love brewing coffee is to make sure you clean your kitchen equipment now and then. If you don’t clean your coffee pot often, it won’t take long for the particles to build up and you’ll soon start to notice a very bitter taste with your coffee.

You will always get a better cup of coffee if you use beans that are roasted fresh. Check expiration dates on whole beans before purchasing. Also, try to find out when the beans were roasted. It is best to get your coffee beans from a special store or a coffee shop instead of a grocery store.

Try using coffee when cooking meats. When you think of coffee in foods, you typically think of a flavor that is rather strong. In desserts, that’s definitely true. But when you use coffee as a rub for red meat, it actually brings out the flavor of the meat itself, making for a much tastier meal.

A great tip to remember if you’re after the best-tasting cup of coffee is not to let your coffee sit for an extended period of time. Coffee will only stay fresh for about ten minutes so you should be prepared to drink your coffee right after it’s been brewed.

If you are wanting a safe way to break from your favorite everyday coffee and try something new, try to narrow down what it is you like best about your tried and true brew. Pay attention to where your beans are brewed as well as to whether you are using a light or dark roast.

You don’t have to waste money on fancy coffees. Unless you’re really picky, it’s unlikely that you’ll notice a great difference between blends of coffee. Often, the plainest coffees will be the ones you enjoy most. There is nothing wrong with buying cheap coffee if it satisfies your coffee needs.

The size of your coffee grounds has a lot to do with the way your coffee tastes. A finer coffee grind will mean that more surface area of the bean is exposed to water while a coarser grind will mean less. No matter which grind you prefer, an even grind particle size is very important for a great cup of coffee.

If you don’t use the coffee that you brewed, put the excess in ice cube trays. As the ice in iced coffee melts it can water it down, so use coffee ice cubes in place of regular ice cubes. They are also nice in cocktails and to cool any coffee that is still too hot.

Remember that coffee does have calories. While it is true that a good jolt of caffeine right before a workout can enable you to exercise more intensely and hopefully burn more calories, that is not carte blanche to drink as much coffee as you want. Each cup still adds up to your total caloric intake.

Use filtered, cold water for brewing coffee. This helps reduce mineral build up and wear on your coffee maker. More importantly, filtered water makes a better cup of coffee. If you think about it, coffee is just flavored water, so the better the water is, the better the coffee will taste!

Protect your coffee by putting it into an air-tight container. Keep it away from heat, light and air. This will help your coffee to stay fresh instead of turning rancid, and you will get a better tasting cup of coffee out of it too. Try an opaque container for best results.

How long coffee is brewed affects the taste of a cup of coffee. For a strong cup of coffee only brew the coffee for about five minutes. Coffee that is not brewed long enough can be weak, and if brewed too long, it can taste bitter.

Always remove the coffee pot from the burner after the coffee is finished brewing. If you leave it on the burner, the coffee continues to cook. Eventually, this ruins the flavor. If all the coffee isn’t served after ten minutes, pour the remaining coffee into an insulated container until needed.

Avoid relying on coffee to stay awake for long periods of time and get some energy to focus on your work. Once the effects of the caffeine disappear, you will feel extremely tired and irritated. It is best to get plenty of sleep and drink coffee in reasonable quantities if you want some energy.

People all over the globe have loved coffee in all of its variations for centuries. However, not everyone possesses a great deal of knowledge about different varieties, brewing techniques and other relevant subjects. By applying the guidance found above, it is possible to develop into a true coffee expert.

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Is Permission Based Email Marketing Ethically

Effective Email Marketing

Email marketing has been proven as a very effective online marketing strategy for online business ventures. This is due to the fact that many consumers have emails and advanced technological devices such as smartphones and mobile devices with Wi-Fi facilities. These components are sufficient to send and receive emails at any time from anyone to anywhere.

Modern consumers with emails tend to check on their emails a couple of times a day. This consumer habit benefits businesses that manipulate emails to reach their targeted niche markets or secure a wider audience in promoting their business. birminghamtimes Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers.

Email marketing is also cheap and fast. The advanced technologies of today lower the cost of sending an email compared to slow mail and other traditional marketing strategies. This is an excellent marketing tool for new businesses that are low in budget. Organic and free web traffic could be harnessed through a proper implementation, although paid traffic could also be procured quickly for the desired business marketing activities.

However, the wrong way of manipulating email marketing could backfire on the marketer where web consumers become annoyed and against the brand or business. This could happen with spam emails which take up busy consumers’ time and inbox space. A bad impression could be impinged on the brand and business which does not augur well with the marketer in the marketplace. Hence, it is crucial for the marketer or entrepreneur to adopt good marketing ethics in engaging email marketing to win over customers.

Permission Based Email Marketing

Marketers thinking of engaging in email marketing to promote their brand and business wares today should consider implementing permission based email marketing. This is an ethical approach towards email marketing where marketers request the permission of targeted potential leads to be opted into their customer database or email listing.

This form of email marketing approach is also known as opt-in marketing whereby email recipients are given an opportunity to say ‘yes’ to receiving business news via emails. The securing of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient.

Once permission is secured from identified business prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer.

This form of marketing helps to boost the bottom line of the business as more quality time could be identified in establishing strong customer relations to generate trust, respect and confidence between the two parties. It would be easier for the marketer to secure more accurate information from the potential leads through online surveys in various emails sent to understand the needs of the consumers better.

The proper approach of permission based email marketing which the marketer is to adopt is by providing an online opt-in form via emails or at the web business site where the potential leads indicate their consent in receiving further updates or news regarding the brand or business from this particular marketer.

This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads. When an appropriate business email is sent to these potential leads, it is possible for these potential leads to find favorable and value added products or services which they could order or purchase via the marketer. The marketer would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business.

Ethical Marketing

Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity. Marketers who exercise ethical marketing are highly respected in the market with a strong show of upright character which augurs well with all consumers. This is unlike interruption marketing which is spamming consumers’ email in-boxes regardless of consumers’ feelings and feedback.

Spamming is very much frowned upon by marketers pushing loads of promo emails to their list of potential leads in the market. Marketers could be desperate to such unethical marketing approaches when their business fluctuates with the market. Modern consumers do not like marketers to coerce them into accepting the brand or business offerings through numerous emails which could clutter up their in-box, especially when marketers spam their in-boxes with multiple copies of the same message.

Ethical marketing is powerful in this era as mutual respect is exercised and business opportunities come at the right time for the marketers to present their brand or business benefits. Politeness in marketing campaigns wins more customers than forceful approaches. Opted in customers remain loyal and positive towards the brand and business when they are able to exercise their free will in choosing their brand and company for products and services.

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Email Marketing: Do You Want To Triple Your Return On Investment?

Introduction:

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. ukherald But, is a social media post really as effective as an email? Before we answer that question, lets state a well known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers’ or readers’ experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. As many experienced marketers say, ” the money is in the list”. Some even say “your net worth depends on your network”. In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will be mentioned at the end of this article. So, let’s get into the advantages of using email marketing.:

Potential Reach:

Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. The most interesting fact is; 91% of those consumers check their email accounts at least once a day. Today, we browse more with our phones than our computers. As a result, we are more easily notified when we receive emails. Our phones place the notifications right in front of our eyes.

Today, it is easier to check to an email than a Facebook or Twitter post. This is because when we post content, so does a million other people. As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.

Actual Reach:

Before I explain this part in more detail, let’s get some interesting numbers. In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.

On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% of the receivers check their emails daily. This means, about 709 receivers will actually see your email. This is great efficiency, as less than 30% of the emails sent are lost.

Now, let’s compare these numbers with those of a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost within the big stream of content. That is a problem. That means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will not actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually interested in our offers.

Click Through Rates:

In the previous point, we talked about what percentage of people who see and may like your posts and mails. Now let’s talk about people who actually complete the actions and do what you want them to do. Let’s say clicking on a link. This link may take them to a landing page or a website.

Click through rate is the percentage of people that receive your message and actually click on it. The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. These numbers look small at first. But, this means that people click 6 times more on an email link than on a tweeted link.

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What’s the Cost of Digital Marketing: Marketing Agency Vs Freelancer

At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media services. In Dubai, that expertise comes in the form of either an agency or freelance talent. In a tough B2C and B2B environment, manchestertimes budgets are tight, and largess limited, so how can prospective clients come to grips with the cost of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! Up until now, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have been murky and anything but transparent. Relying on gut instinct won’t get you very far and public data on rates and fee for services remains elusive.

If you are considering tapping into external digital marketing expertise, gaining a clear line of sight on the average costs being asked for monthly retainers and hourly rates for digital marketing in Dubai can be challenging and time consuming to compile. Digital Marketing Pricing Survey Insights A recent survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on the present trends for the cost of digital marketing. Freelance consultants consistently price based on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while those with 10+ years of experience charge an average of $189.

Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more on average than agencies with 11 to 20 employees according to the survey SEO agencies appear unsure about pricing their services with pricing being all over the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates compared to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are all higher for strategy related services

Implications For Clients

With so much variation in rate schedules and competition from freelance consultants, the cost of hiring a digital marketing agency in Dubai may be cheaper than you may expect.

Assess precisely what digital marketing services you are after, overlay that with a monthly service fee from a pool of prospective agencies, and use that as the starting point in your negotiations. Most agencies are very clear about their cost base and what utilization rates they are targeting and so consequently, understand just how far they can comfortably negotiate. Agency Versus Freelancer As you would expect, there are some key differences in pricing between freelancers and agencies:

Freelancers are mostly servicing clients through a blend of hourly rates and project based fees.

Agency preference for monthly-retainer contracts is not surprising, after all, they usually have more overhead to cover

The average digital marketing industry monthly retainer contract starts at $1,000 and ranges up to $5,000.

The larger the agency, generally, the more services they offer under one umbrella. If you are looking for a blend of digital marketing services, hiring an agency will reduce the amount of coordination you need to do as a client. The larger the agency, the more customized solutions it usually provides, and hence, the higher the average price point per customer required to cover that specialized expertise and talent. The Best Clients Often, small and medium-sized businesses feel they are at a disadvantage in negotiating with an agency due to their lack of scale compared to larger clients. However, frequently, small, and medium-sized businesses are the best clients from an agency perspective.

The reality is, digital advertising as an industry in Dubai, is still a comparatively immature market, and the majority of agencies lack the corporate expertise and infrastructure to service enterprise scaled customers.

Hence small to medium businesses provide an agency with reliable bread and butter revenue streams without the complexity and high servicing costs that come with large multinational clients. So, if you are a small or medium-sized business, don’t be embarrassed to negotiate with an agency. They need clients like you, another reason why the cost of hiring a digital marketing agency in Dubai may be lower than you may expect! High Demand Agency Services Despite the profusion of digital marketing services, SEO and PPC services remain most agencies primary sources of revenue. The top five services sought by clients are: SEO PPC management Social media Content marketing Analytics and UX

Analytics and user experience design (UX) are surging in popularity as their importance to attracting prospects and retaining customers becomes clear. This recognition is reflected in their growing footprint within the portfolio of digital marketing services clients are seeking from their agencies.

While this is good news for the industry as a whole, as it indicates a more disciplined and structured approach to digital advertising in the Middle East. It also points to a continued lack of recognition by business owners and marketers of the need to put in place adequate analytic capability in-house.

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What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

In the world of business development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our businesses?

Digital Marketing Defined

Digital marketing is the advertising and promotion of businesses and their brands through digital media channels. londonjournal  Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that is delivered electronically is considered digital marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the Focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much easier to track than traditional marketing media such as print advertising.

For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.

For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we find them fast.

Using Digital Media to Build Your Business and Brand

No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital channels. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:

Adequately represents your business and brand (look and feel, messaging)
Adequately speaks to your target audience
Can be found by searchers on top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital channels will lead, it should be considered one of your top business investments.

Once you have your website complete, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and connect with customers via social media. If you are truly on a shoestring budget, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Be sure that all of your efforts lead customers back to your website where they can fully engage with your business, products and services, and choose the channels through which they contact you.

If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimization and pay-per-click advertising. Many businesses today rely heavily on being found online to gain new customers. A common misconception among business owners is that simply having a website means that customers will find it. Not so. Your site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many key words and phrases have stiff competition for top search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, but with a little time, effort and instruction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your foundation – your company website.

If you have the means, a wise investment would be to engage the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.

Digidaze is a digital marketing agency in Maryland that offers digital marketing services to small to medium sized Maryland businesses. We are a full-service digital marketing agency in MD providing a host of in-house digital marketing agency services.

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Why Is Digital Marketing So Important

Why is digital marketing so important?

The next big hopes for the best results in business development and career growth.

As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. fittandwellhealth Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.

The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

Now let us know the importance and the advantages of Digital Marketing.
The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under digital marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.

The prime chapters in digital marketing courses

1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 Analytics

So when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need of online presence for any business in current situation then this will become very easy to implement the online marketing strategies in their industry or field.

Digital Marketing job openings are everywhere around the world. Need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.

The Main Channels of Digital Marketing Courses

Websites

The online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information on online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and gives more information to your clients or consumers and makes them know more about your business and its functions. So without the online presence, it is hard to reach more people and create the awareness about the products and brand name.

Content Marketing

Why is content very important in digital Marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumer visit a shop directly to purchase or inquire about any of the product in the shops the shopkeeper will explain them thoroughly the features and benefits of the products.

But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customer, visitors or business towards your website when you write a unique content on your webpage by itself the content starts speaking about your products and companies.

SEO/ Search Engine Optimization

This is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo, Ask.com, AOL, Baidu, DuckDuckGo etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called as a Search Engine Optimization.

Google Ads

Google ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide an instant result for any campaigns. To create a better a campaign of your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel. It is one of the main paid modules digital marketing courses.

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Revolution of Digital Marketing

What is digital marketing?

Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media has given rise to a new marketing concept called Digital Marketing. It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. healthycarpetsnow With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget. Unlike traditional methods you can measure the success of digital marketing campaigns with the help of analytical tools. Ever year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with the digital marketing techniques.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine. It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C campaigns. You pay each time when someone clicks on your ad. For example, if you pay 1 rupee per click and when 1000 people click your ad it will cost you 1000 rupees. Based on the CTR (click through rate) the performance of you ad campaign is determined. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to achieve marketing goals.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior. Generally, display ads are seen alongside on search engines such as yahoo, Bing and Google.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc. It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How a fresher would benefit from digital marketing?

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before. Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward in upcoming years. More companies embrace digital marketing as their primary marketing strategy which creates a plenty of job opportunities for freshers. The future of digital marketing seems to be very bright at the moment.

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Insight Into Professional Photographers Pricing

Some Insight Into Professional Photographers Pricing

If you talk to many professional photographers, you will get considerably different stories when it comes to professional photography prices and services. fashion photographer With so many new digital photographers in the marketplace, there can be a lot of confusion regarding what a true professional photographer is and what they can do for you.

People call photographers all the time to ask questions about prices. In all too many cases, hiring a photographer comes to down price. Potential customers look at sample photo galleries online to decide what level of photographer falls into their budget.

Many calls and emails we receive regarding professional photographers are asking about event photographers, wedding photographers, senior portraits and family portrait prices. There are so many variables that go into a shoot such as location, the travel involved to get to a photo shoot and the length of the shoot itself.

“Professional Photographers” can have prices as low as $50 for senior portraits or $5000 or more for a wedding photographer. The “cheap photographer” may not be the best bet because someone working for $50 probably isn’t a true professional photographer. Many of our customers are really confused by the prices associated with photography so I have tried to shed some light on the subject here.

Your buddy with his $500 Camera is Not a Professional Photographer

A professional photographer is not your neighbor who has made a trip to the camera store and bought what they think is the latest and greatest DSLR camera. Even if they have the best professional photographer’s camera, that does not make them a professional photographer. If you decide to go that route, you may regret that decision and you can’t re-shoot a wedding and senior portraits are images you will have for a lifetime.

Using an experienced photographer is the best way to go. Also, keep in mind that there is time involved. Even if you only need one shot, it will take time to find the best shot, ensure the best lighting and in the case of senior portrait photographers, wait for the subject to change outfits.

Another thing to keep in mind is the cost of professional photographers’ equipment. Good companies only use high quality DSLR cameras, specialized lenses, professional memory cards, and lighting along with the customized software for image processing. Professional photographers’ customers benefit from the latest professional technology being used in the photographs.

Something else that falls under the time umbrella is the time it takes to produce the image. Some things that go into a photo shoot are; setting up the equipment in advance, downloading the photos and going through them after the shoot, digital touch-ups to the photos, deciding which photos are best for prints, burning the photos onto DVDs or CDs, sending them to the lab, and many, many more things.

I think most would agree that there is a great value you get from working with professional event, school, youth sports, senior portrait and wedding photographers.

Keep in mind that true professional photographers shoot for a living. Photographers should be trained professionals who then go through specific training and shoot methodology before they are able to work for a studio.

The Cost of Photography Services

Whether you’re a Marine Corps Unit looking for a Marine Corps Ball photographers, a senior looking for senior portraits, a couple looking for a professional wedding photographer, the big question is always: How much is a professional photographer going to cost me?

There are a few things to ask yourself when choosing a professional wedding photographer. Is there a price value on your wedding night memories? Most customers say no. What about senior portrait prices? Senior portraits are another important part of a person’s life, signifying moving from one chapter of their life to another. Isn’t it worth paying a bit more to hire a true professional senior portrait photographer to know you will have great photos to cherish for a lifetime? The price of the photos could range from a few hundred dollars to a few thousand dollars depending on the photographer but the value sometimes cannot be measured.

When choosing a professional photographer for your photography services it is best to make your decision based on value, not just the cheapest price. Think of it like you would consider any other important purchasing decision.

Pricing for Event Photography

Something to think about when considering event photographers is event photography pricing. Event photography covers a wide range of photography services, thus the pricing for event photography services will vary depending on the type of event. Many event photographers charge Marine Corps Units just to come out to do their Marine Corps Ball photography. In 99% of the cases, good companies do not charge the Unit to come out for their Marine Corps Ball. They make money when Marines and guest make purchases. In most cases, good companies actually donate fundraisers to the Marines to help with the costs associated with their Ball.

With event photography for corporate parties, there are many different pricing models that come into play. Many companies hire a photographer for a flat fee based upon the number of people at the event. In some cases, companies pay for a specific number of photos in advance. One customer knew they were going to have 100 couples at their event and paid us up front for 1 5×7 for each couple and allowed them to purchase more if they wished.

When considering an event photographer, think about if you want on-site printing or prefer to have the photos shipped directly to the customers. All of these things play a significant role in the cost for your event photographer.

Why on earth do most Wedding Photographers Prices vary so much?

With most photographers, once you throw the words “wedding photographer,” prices go through the roof. The reality is there are a vast majority of wedding photographers whose prices are extremely high. As a matter of fact, Wedding photography in general can seem overpriced at times. You may Google “Wedding Photographers” and find the website of a photographer whose work impresses you…until you see their price. Then if you even think about keeping the original images, or negatives, the prices can be insane. That is why good studios now have “Keep Your Image Pricing” for senior portrait and wedding photography. Digital photography has revolutionized the industry and many of the wedding photographers out there haven’t come along for the ride.

A good, ethical photographer’s goal should not be to just part you from your money! Professional photographs are a wonderful way to capture your memories. Choosing the right photographer is important and the photos they take can be priceless.

You should never be pressured into paying more than you can afford to pay for wedding pictures, but you shouldn’t assume they are a rip-off or some sort of scam. After the guests are gone, the gifts are opened and the honeymoon is over, aside from your marriage, your photos are what you have left. Good professional photographers will provide you with photos worthy of becoming part of your family’s history. To learn more about our wedding photography service visit our wedding page.

Photographers do a lot more than just showing up and taking pictures. Below is a list of just a few things that are relevant to ALL professional photographers.

Expenses Incurred by Most Professional Photographers

Advertising – While it is nice to get referrals from existing customers, typically that don’t bring in enough revenue to support a sustainable business. Advertising is expensive. Web advertising can range from $100 per month for a small photographer, up to a few thousand dollars a month for a larger photography company. Other advertising costs include print ads, ads on event planning websites and Google AdWords and other pay-per-click advertising. At any rate, you can be assured that 99% of professional photographers spend a considerable amount on advertising which has to be paid for.
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Online Casino Bonuses 101

You’ve probably seen that most online casinos advertisements usually offer some sort of bonus or FREE money to get you to start playing there. Like most things in the world, nothing really comes free, so before you start claiming this free money and then getting upset that you’ve been scammed, I suggest you keep reading and see how this all works.

First of all, you may ask; why do online casinos even offer this “free” money?

It’s part of their marketing and differentiation strategy. onlinecasinosingapore In a nutshell, online casinos are generally “skins” of a specific software provider, so actually behind the different owner, graphics, licensing etc under the bonnet there’s not much difference between let’s say all Playtech powered casinos, or all Microgaming powered ones.

So, if they are mostly the same below the hood, there needs to be some sort of difference which will convince you to play at “X” online casino and not “Y”. Besides the graphics, licensing, support and reputation, another way to pitch to potential players is by giving them something, in this case, a bonus.

Having put that out of the way, the next question you might ask yourself is: OK, so Casino X is offering $5,000 free, maybe I’ll sign up, take my $5,000, play them out and go on to Casino Y.

The answer here is pretty simple as well. In order to claim bonuses at at an online casino, you will usually need to make a deposit, unless it’s specifically stated that you don’t, but we’ll get to that later.

Before we sink into the beef of the different types of bonuses offered at online casinos, here are a few extra terms and points you should be aware of, so you can clarify them with a support representative before claiming a bonus, just so you know where you stand and what you’re claiming.

1. Wagering requirements: Most bonuses have wagering or playthrough requirements, meaning that you need to play a certain amount before you can withdraw winning from your account. On average wagering requirements are usually between 15 to 40 times, however pay attention to what you are required to wager. In some cases it will be just the bonus times X and in others you will need to wager the bonus + your deposit amount X times. The latter by the way is more common.

Another tidbit you should pay attention to with regards to wagering requirements is, that at most online casinos, if you request a withdrawal before you have completed the wagering requirements, all your winnings to date will be void. Not really fair, but this is reality.

2. Games played: Make sure you read the T&Cs in this case. Because slots games are generally the most profitable games for online casinos, many bonuses tend to be valid only for slots games. Usually scratch cards and keno will comply with this rule.

In other cases, you will be allowed to play your bonus on all games; however not all games will count 100% towards the playthrough requirements. For example play on slots will count 100% but roulette will only count 30%, meaning that you will actually need to wager over three times more in order to clear the wagering requirements and withdraw your winnings.

3. Minimum deposit requirement: In most cases, in order to claim a bonus you will be required to make a minimum deposit, which again can vary. It’s generally a small amount which you will probably deposit anyway. It’s usually not over $50.

Now that we’re all on the same page and speaking the same language, it’s time we went through the main types of bonuses available at most online casinos.

1. A Match bonus is the most common type of bonus. For every $ you deposit, you will be credited X% of what you deposited by the casino. So, if, for example, casino Z is offering a 100% match bonus, deposit $100 and the casino will give you an extra $100 in bonus money. This means that actually start playing at the casino with $200. Match bonuses are almost always limited to a certain maximum bonus amount you can claim. A match bonus can be a standalone bonus as part of a promotion (more common at US friendly online casinos) and/or as part of the welcome bonus

2. A welcome bonus is generally offered by most, if not all, online casinos to new players who sign up and make their first deposit at the casino. The welcome bonus is the sum of all the possible match bonuses you can accumulate as a new player at the casino over a specific period of time, or within your first X deposits, or a mix of the two; so if a casino advertises a $3000 welcome bonus, it’s actually the maximum you can get with the 1st deposit bonus, second deposit bonus, monthly bonus etc, where if you deposit the maximum amount of each match bonus, you can reach the advertised welcome bonus. If you deposit less than needed for the maximum bonus in each stage, you won’t reach the amount advertised in the welcome bonus. So, in fact, the welcome bonus advertised is the MAXIMIUM amount you can claim in bonus money during your first period of playing at the casino.

3. A No deposit bonus is pretty self-explanatory. It’s a bonus you receive from an online casino which will enable you to play real money games without having to make a deposit. This is a great tool for online casinos to acquire new players as it lets them try out the casino without having to make a deposit. In some countries it helps solve the “trust” issue casino players have with online casinos. Many players who feel comfortable depositing and playing at one online casino will be wary when trying out another one they’ve never played at. Other players don’t want to make a deposit without trying out the software and games so a no deposit bonus can definitely help here. Some online casinos give no deposit bonuses as part of their standard offering and others steer well away from such bonuses as they claim that they tend to attract the wrong type of players, i.e. players who have no intention of playing for real money in the first place and that it just puts a strain on the support team with no actual outcome. I think that the truth is probably somewhere in the middle and that people claim no deposit bonuses for different reasons.

No deposit bonuses are generally for a pretty small amount, usually $10-$15 and they are either offered to potential clients directly by the casino or by websites affiliated with them. No deposit bonuses also have wagering requirements you need to complete before you are able to withdraw your winnings if you’ve been lucky.

4. Sticky/Play only bonuses are bonuses which you cannot withdraw from your account. If you get lucky and win and request a withdrawal, the bonus amount you received will be deducted off your winnings. Let’s say you claimed a $50 sticky bonus and got lucky bringing your account balance to $500. Now you would like to withdraw your winnings and go celebrate with friends. The online casino will only allow you to withdraw $550 from your players account and $50, which is the sticky bonus amount, will be void. Play only bonuses are usually larger than match bonuses and the wagering requirements lower.

5. Payment method bonus: This is something that was initially common at Playtech powered casinos and has spread to many others as well over the years. Besides depositing at an online casino with your credit or debit card, there are many electronic options most of which offer instant fund transfers without the associated hassle and high fees. Many of these alternative payment methods, as they are widely called, offer their services to people without a credit check and you can transfer money from your bank account discreetly. Some are even pre-paid cards you can buy at a kiosk. Just for using these alternative payment methods you can receive an extra 10-15% bonus on every deposit you make in addition to any other bonus you claim. Be sure to check the cashier section before you sign up to an online casino you’ve never played at as this can definitely be to your advantage.

6. Most online casinos have a Loyalty/VIP Club scheme where you can redeem bonuses in return for points you accumulated while playing. The more you play, the more points you earn and the better the point-bonus conversion rate becomes.

It is always important to check the specific T&Cs at the online casino you’re playing or plan to play at because often you will not be allowed to withdraw the bonus amount or the bonus amount can be docked off your winnings.

OK, so I’m pretty sure you’re now thinking how to take advantage of all this good, so here’s the flip side of the card. Online casinos are extremely sensitive to bonus abuse, also known as bonus whoring, by players. Just like you can get expelled from a land based casino for counting cards for example, you can also get your players account locked at an online casino at the first suspicion they have of bonus abuse. You need to remember that at the end of the day gambling is entertainment and is supposed to be fun and exciting. It’s not a day job and you can’t really earn money at the casino. Bonuses add to the fun and excitements and at the end of the day, are only a marketing tool. Claim them, have fun with them, increase your excitement but don’t expect log out richer.