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Prior to Starting Development of the Presentation

When a marketer gets a request for developing a presentation, this is what he/she should be asking. You can treat this as a briefing questionnaire prior to the start of the development.

Objective

 

  • What is the objective of the PPT?
  • Why is it needed and whats the benefit?

Audience

 

 

  • Who are the intended audience for the presentation?
  • What are their designation?
  • Which departments do they manage and what are their locations?

Usage

 

 

  • How will it be used – is it for public use or is it for a specific confined audience?
  • Will this be presented in a conference/published online/presented to leads or prospects or customers or some other audience?

Time/Format

 

 

  • How much time do you have for the presentation?
  • What is the format of the presentation – will it include a question and answer session or any specific introductions/agenda that needs to be included?

Legal

 

 

  • Is there any legal compliance surrounding the development?
  • Logos to be used in the PPT? Have they been approved or is it available public?
  • Quotes to be used and its approval?
  • Mentions of projects/ customers/ any other facts that needs review and approval
  • Attachments that needs to be inserted and relevant approval on it
  • Any other assets that needs explicit approval?

Brand representation

 

 

  • Is the presentation solely developed in-house and will only represent your brand / one or multiple brands belonging to same group/ will it be a joint effort with some company or speaker from other company?

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