Keyword development is the first step to be taken towards building a greater awareness for your business when marketing on the internet. In fact many people when starting an online business overlook the importance of this step in their rush to earn their first dollar. The importance of this task is simply that without the proper keywords selection relative to your business you will receive little search engine traffic. This type of traffic is the very best to attract online since it is highly targeted and oh yeah, it is free.
The easiest way to build your keyword list is by using one of the many available research tools available online.
Here are 5 huge benefits you gain by using a research tool for building a keyword list of relevant words and phrases for your online purposes.
Helps ‘Refine’ Keyword Choices
Usually the first step in keyword research is to compile a list of words or phrases by ‘brainstorming’ and then use them to center your search around. By more closely researching these words you will find that some are not as applicable for your purposes as you may have originally thought.
One of the first benefits you will realize by doing keyword research is additional suggestions that are uncovered in your results. Words or phrases that you may not have thought of invariably turn which can lead to additional research yielding yet again more suggestions. Your list can NEVER be too long concerning the keywords you may want to use in your campaign.
Develops ‘Long Tail’ Keywords
By doing research on your keyword choices you are also able to ‘stumble’ across suggestions that may lead to the development of ‘long tailed’ keywords. These are words that are used in phrases and tend to make the search even more specific. For example if you are using ‘carp fishing’ as your keywords you can better refine this search by using ‘carp fishing in Montana’ instead.
What this does is it attracts people who are more highly targeted in their search and also more likely to take the action you want them to take.
Reveals Search Results/Potential
The search potential your choices display is a huge factor in their consideration for being included in your keyword list. You do not want to use any choices that have either too little or too many search results.
Obviously you want to use any applicable words or phrases that people do search upon and usually the more the better. In this case however too many searches also means a lot of competition and this is something you want to avoid if possible. Stiff competition normally indicates you will need to invest more effort and possibly financial resources in order to be competitive.
Eliminates Ineffective Keywords
The final results of your research should yield a keyword list of words and phrases that are the most applicable for your particular needs in terms of targeted traffic. The elimination of many choices during the research process is expected and inevitable.
In the end your final keyword list should reflect words/phrases that demonstrate the greatest potential for attracting the optimal amount of traffic for you without too much competition.
Keyword development can be considered the springboard to your success when marketing on the internet. The importance of developing a keyword list especially when first starting an online business can not be over emphasized. Without the correct words and phrases to help identify your site you will miss out on massive amounts of ‘free’ search engine traffic. By using any of the many available keyword research tools you can quickly and easily assemble a list of words that will have traffic stampeding to your site. The 5 benefits we discussed above hopefully should make you realize the importance of proper keyword selection and how it can boost your business efforts. Remember traffic equals business; you can not have one without the other!