The ‘home’ page Ron Paul’s team has designed is very intuitive and easy to navigate. They’ve placed breaking news, volunteer sign up, Blog access, and an excellent menu of choices that covers everything from Ron Paul’s position on the major issues to videos and recordings of his major appearances.
Looking at the foundation of the website, Meta Title tags are the same for all pages. chiropracticincedarpark Concerning the Meta Descriptions, they’re also identical across all the pages of the website, so the Search Engines choose their own descriptions to display with the Ron Paul listing. Not recommended, but it probably causes no real harm in this case.
Looking deeper, the site could use some fine tuning, adding Alt tag descriptions that contain more keywords would help; as well as adding unique Meta Descriptions for each page.
Links into the page are almost non-existent and I would recommend adding a number of related, quality inbound links to the site. It couldn’t hurt and would probably drive even more traffic to the website and/or Blog.
The site could also use some additional keyword research to help Ron Paul key in on the potential voters who are not familiar with him, and to present his message to more of them.
The Ron Paul interactive videos on top of the ‘Issues’ page are a great addition. It seems to me if more detail were added concerning Ron Paul’s stance on the issues, it would be a more valuable contribution to the site.
Although there are some obvious opportunities for improvement; given the website’s presentation, the information available, and ease of use, I give Ron Paul’s team very good marks in the SEO category.
Social Media Strategies
Ron Paul’s team’s approach to social media marketing has made him a Republican powerhouse. His campaign team understands social media and knows how to use it.
From photos and videos to networking, Ron Paul can be found across the Internet.
Most candidates’ teams have begun to use social media sites but most of them don’t seem to be very active on them. Ron Paul’s team excels
here because they are very active – they make continuous updates on his social media profiles all hours of the day.
Increasingly, as new generations enter the voting ranks, social media is becoming an indispensable part of successful political campaigns. The current generation of younger voters has grown up using the Internet as their primary means of communication. It’s second nature for them to use the Internet to gain and share information.
Currently on MySpace, Ron Paul shows over 273,000 friends, Facebook shows over 205,000, and YouTube has over 109,000 videos under his name.
On the Ron Paul Blog, links to submit posts to Digg, StumbleUpon, Delicious and others are available. Also helpful, is the RSS feed button that’s displayed in the upper part of the left column. Having an RSS feed signup on the blog helps to promote the blog even further in the social media outlets.
When you look at the popularity of Ron Paul on the social media sites and compare the other candidates to him, he is definitely using the social networks more than other candidates to promote his grassroots efforts.
Ron Paul has a very active Blog [http://people.ronpaul2008.com/campaign-updates]. His team consistently posts new information and breaking news all hours of the day. The Ron Paul team knows they have a very active and captive audience on the blog and they actively cater to them.
There’s an RSS button to easily subscribe to blog updates and links to YouTube and other social media are scattered throughout the page to promote Blog entries.
Overall, Ron Paul’s campaign team has done an outstanding job developing and deploying a very effective Internet Marketing strategy.
Internet Marketing is quickly becoming an integral part of nearly every political campaign.
Increasingly, the Internet is becoming a news and recruiting source that is irreplaceable in major political campaigns.
Pressed for campaign funds, both Mike Huckabee and Ron Paul have used the Internet as a very cost effective way to get their message across to potential contributors and voters.
Without their efforts on the Internet, it could be argued that very few people would have ever heard of either candidate. While both candidates are underdogs, they probably would not even still be in the race without their well orchestrated Internet Marketing campaigns.
How much of Ron Paul’s or Mike Huckabee’s success is due to their Internet Marketing efforts? There’s no doubt Internet viewers looking for information concerning these candidates have had no problem finding it on the Internet.
The real question is how many potential voters will actually be affected by the Internet Marketing they come into contact with? Judging from over a Million visitors to Ron Paul’s website and the amount of contributors he’s been able to inspire, there can be no doubt many potential voters have been directly affected by the Internet Marketing strategy his team has deployed.
It’s now clear Political Internet Marketing is a very effective campaign tool and will continue to be an increasingly important part of successful political campaigns well into the future.