The local family small business movie theatre is a dying breed due to insane growth of larger multi-plex movie theatres with huge budgets and huge theatres in giant malls. But There is no reason to give up the ship so easily, in fact it makes sense to alert all the locals as to your better ability to serve their needs. But how can you do that?
Well perhaps you can develop a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for movie theaters make a lot of sense.
This is because a movie theater can offer a two-for-one discount or free popcorn and a Coke with the purchase of two tickets. This will bring people into the movie theater to enjoy them selves and if they had a good movie experience they’re bound to come back.
Direct-mail marketing for movie theaters should be sent out once per month within a 15-mile radius of the movie theater to make the most impact and greatest return on investment. If you own a local movie theater perhaps you will consider all this in 2006.